Ariana Grande R.E.M EDP 50ml

An intergalactic dream of femininity and power, Ariana Grande R.E.M EDP 50ml draws you in with a cosmic blend of Juicy Fig and Warm Salted Caramel. Lavender essence takes you to dreamy new heights, while sparkling Pear Blossom explodes like a supernova in the night sky. Intoxicating Musk wrapped with Sandalwood creates the perfect ending to your unforgettable journey. R.E.M. is limitless, empowering and encourages you to dream bigger. Inspired by Ari’s love of outer space and the universe, the new fragrance will make you feel like you can conquer the galaxy.

Fragrance Notes:
Top Notes - Quince, Fig, Salted Caramel, Marshmallow
Heart Notes - Pear Blossom, Lavender Blossom
Base Notes - Tonka Bean,White Musk, Sandalwood

What is an Eau De Parfum?

Eau de Parfums were born out of the late 1970’s, originating from a pure parfum that were classically produced for the wealthiest in society. It is the youngest of the perfume families that quickly became most popular amongst French fashion houses to describe a perfume that was more prestigious than an Eau de Toilette or Cologne yet had a more accessible price point than a traditional parfum (or extrait). An Eau de Parfum alludes to a richer formula and often has the highest concentration of the three fragrance families, after a pure Parfum, of course. Today, Eau de Parfum’s are considered one of the most luxurious fragrance types and The House of Creed tends to only create fragrances of an Eau de Parfum concentration. Often, an Eau de Parfum will have a much deeper base with more emphasis placed by the master perfumer on the heart and base notes to give a more lavish and sumptuous effect. The percentage traditionally sat around 15% but now we expect it to be much higher and closer to 18-20% due to fragrance trends.

There’s often a misconception that an Eau de Parfum is a very heavy scent, whereas something like an Eau de Toilette or an Eau de Cologne is a much fresher scent. This isn’t strictly true. The perception of the fragrance is based on the story the perfumer is trying to tell. If the story is one of freshness, the perfumer will manipulate the concentrations they use, opting for luxurious quantities and ingredients that are not so heavy in nature. It is this careful selection by the master perfumer that will allow the freshness to continue until the end of the perfume story, never allowing the formula to turn heavy, thus creating an uplifting Eau de Parfum.