Aveeno Shampoo Smoothing For Frizzy & Flyaway Hair+ Rosewater & Chamomile Blend 300ml

We understand that beautiful hair starts at the root. Aveeno pH balanced haircare is made with colloidal oats infused blend, clinically proven to help relieve a dry, itchy and flaky scalp. Scalp soothing blend infused with rosewater & chamomile botanical ingredients gently cleanses and weightlessly nourishes dry hair while soothing the scalp. Hair is left lightly hydrated and with a weightless feel wash after wash. For best results, use with Aveeno rosewater & chamomile blend conditioner.

Product Features

• Scalp Soothing Haircare
• Smoothing for frizzy & flyaway hair +
• Gentle formula for hydrated, soft & healthy-looking hair
• Clinically proven to soothe a dry, itchy and flaky scalp
• Sulfate-free surfactants
• Made with Colloidal Oat
• Clinically proven
• Suitable for sensitive skin
• pH balanced

Benefits of Oat Ingredients

As the saying goes – you are what you eat. In terms of staying fit and healthy, the ingredients in your food are an important consideration to make for everyone. And it’s no different when it comes to taking care of your skin. When choosing these skincare products, look out for the presence of beneficial ingredients like prebiotics. After all, your skin is your natural barrier against bacteria, UV rays and other hazardous external forces, so it makes sense to use gentle products help keep in balance.

Oat ingredients have long been celebrated as one of the most effective at helping to maintain the balance of the skin’s natural microbiome and moisturising to give you that healthy looking complexion. For centuries, those who suffered from dry itchy skin were recommended to take an oatmeal bath.

Colloidal Oatmeal

Colloidal oatmeal is the name given to oats that have been ground down into a fine powder during the milling process – which first came to prominence back in 19451. By grinding the whole seed, it means that all the prebiotic goodness of the oats is retained, including:

• Proteins
• Lipids
• Enzymes

Once oats have been picked and dehulled, they are exposed to intense steaming to deactivate lipase enzymes to reduce the level of free fatty acids. This is an important stage, as these free fatty acids cause oats to go rancid and may lead to skin irritation.

The oats will then be rolled and pulverised to ensure the grains are the right size. This process allows the oats to achieve the right consistency to be suspended in liquid and dispersed evenly throughout products. Colloidal oatmeal is packed full of goodness. Studies have shown that it is made up of a range of beneficial components, like:

• Proteins
• Vitamins
• Minerals
• Lipids
• Polysaccharides