E45 Rich 24HR Lotion 400ml

The E45 Rich 24HR Lotion provides deep moisturisation that lasts throughout the day. Formulated with Evening Primrose Oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. Cream, lotion, wash, bath, shampoo, eE45 has it covered. At E45 we don’t believe in making things unnecessarily complicated. We take the same approach when formulating our moisturisers, making sure they have everything dry skin needs to feel good. We’ve not added any unnecessary colours and fragrances to our Rich range. E45 Rich 24H Lotion provides deep moisturisation that lasts throughout the day. Formulated with Evening Primrose Oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. Suitable to use in all skin areas such as body and face. Suitable for dry and sensitive skin. Do not use if allergic to any of the ingredients.

How to Recycle: Please dispose of the product safely and check local recycling. Dispose unused product in your normal waste – do not flush or wash it down the sink.  Pump: Remove the pump mechanism and dispose of in your normal waste. Bottle can be recycled. Check local recycling guidelines.

Dry Skin

Dry skin is something that we can all experience at times. It might be due to the weather, central heating or even the clothes we wear. We can experience dry skin on its own or it can be a symptom of a skin condition, such as eczema, psoriasis and ichthyosis. Healthy skin is usually able to stay hydrated. If the skin barrier is damaged, water is lost from the skin surface, causing dryness. There are many different things that can damage our skin barrier. Knowing what causes your dry skin can help you manage it better, to help maintain healthy skin.

Dry skin is skin that is lacking in moisture or oils. It can be due to things like the soaps and detergents we use, air conditioning, central heating or the weather. Or it can be a symptom of other skin conditions, such as eczema, psoriasis or ichthyosis. Symptoms of dry skin can vary, depending on how severe it is. In mildly dry skin, you might have rough, slightly scaly skin that is red and may be itchy. Moderately dry skin is more scaly, red, itchy and may feel painful and cracked. With severe dry skin, the itching, scaliness and pain are more intense and any cracks may bleed. The longer you have dry skin, the more severe it may become – and you may find that your skin is often driest on your arms, lower legs and the sides of your stomach. Not everyone has the same skin type, therefore the areas affected is different for everyone.

Dry skin is more likely to become a problem as we age – it affects up to three-quarters of older people aged 64 and over. The condition is also more common in people with certain medical problems, such as an underactive thyroid or kidney failure.

Eczema

Eczema is a well-known dry, inflammatory skin condition. Although it is mainly seen as a problem in children, it can affect people of all ages. You may find that, even if you have ‘grown out’ of childhood eczema, it can come back when you are an adult. Although the exact cause of eczema is not known, your genetics play a role, so you may find it runs in your family.

What you might not realise is there are many different types of eczema that can affect different body parts. The good news is that eczema is not contagious, but you may have times when it is worse than others – this is known as a flare-up. If you have eczema, your skin is different to the skin in healthy people. It may not produce as much fats and oils, which makes it harder to trap moisture in your skin. This weakens your skin barrier leading to dry, irritated, cracked skin. Eczema skin is more prone to irritation and allergic reactions, making your skin red and inflamed. Eczema can be itchy, making you scratch – and further damaging your skin in the process. This itch-scratch cycle can then continue to make your eczema worse.